Yesterday, I had an interesting meeting. I reached the customer's place half an hour early, 15 minutes before the meeting, I called up the customer and said, I'm here about 15 minutes later and almost actually 34 minutes later than that, the customer turned up and said, let's go.
And until we went to the meeting room, he kept on apologizing saying, sorry guys, I was late, I was late and when he stepped out to get the coffee for us, I asked my colleagues, what's wrong with him? Why is he apologizing? It's only four minutes, right? But it's not that we've always been early like this for meetings many times. I turned up late.I remember once, just drinking from the receptionist. So the customer said you guys are five minutes late and you know, refused a meeting for me and my boss.
On another occasion, we were doing a huge pitch with a retailer setting shop in India. My delivery manager turned a plate and the customer did not use the business and gave it to a commentator saying that if you can't turn up for meetings in time during the pitch, I don't know what you would do after signing up. And the most important lesson that I ever learned in terms of turning upon time was from one of our global CEO si used to meet him, by the way, once a year to catch up on what used to happen in our country.
The first time I met him, I was about 23 minutes early and I saw him there standing holding his coffee and, you know, with a warm welcome. you know, we spent time, we had coffee and chit chat and then of the meeting started the next time I met him a year later, I said, no, this time I have to be early and I was about five minutes early and I saw him there browsing through a magazine sitting there and he stood up and said, ok, come on, let's do the coffee. And again, the meeting started, that is the next time an hour, I'm going to meet him. I'm gonna be really early.
I went 15 minutes early and that was about six months later. And I saw him there, you know, smiling, standing there waiting for me. And he said, hey, how are you doing? And he said, let's have coffee and that I couldn't resist. I asked him, hey, how do you do this? You know, what do you do? You know, waiting for me, 15 minutes isn't a waste of your own time. You're a global CEO he said, look I keep over half an hour gap between every meeting. So, for me, you know, especially when I'm meeting people like you, whom I get to meet once a year. I think a lot of things to catch up, isn't it?
You know, what's happening in your personal life? Mind, weather, traffic, so many things and of course, a cup of coffee that we always share all and we have to go to the machine and get that coffee, all these things, take time. And by the time we do this chit chat warm up, I'm sure 15, 20 minutes ago. And if we are going to spend time, especially on things which are relevant to you where I can value that we need that quality time. You know, we all have almost ever an hour, isn't it?
So my philosophy is that, you know, always come before time and, you know, that gives us quality time for the entire conversation. So he said come, you weren't late, you know, you're on time all the time. But my philosophy is before time. So that day he taught me about before time on time and late. So I try to practice that not all the time, but most of the times I think it's between before time and on time today. I want to ask you whether it's you or your boss, you are the before time, people on time or late.
Tune in to hear more from Kamal Karanth, co-foundr of Xpheno, a specialist staffing firm.